HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. In those days, skateboarding was simply not accepted: it was punk rock, it was hip-hop, it was a counterculture of outcasts misunderstood by the masses.
In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. He turned professional soon after and then opened his first HUF shop. With its rapid growth and popularity, Hufnagel then launched his own line, HUF. It was a massive success.
Nearly a decade since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods.
"Go out and create your own future - do it yourself, do it in style."